Our Mission

We are all unique and special in our own way. We each possess individualist powers. TJKUW’s “BE YOU MVMNT” encourages all of us to embrace who we are, where we come from, and who we are to become. 


About Us

The BE YOU MVMNT™ is an inspirational, family oriented, clothing brand that strives to encourage all of us to embrace who we are. The Joneses To Keep Up With founded the MVMNT in 2021 and brought the vision to fruition during the midst of COVID when inspiration and encouragement was needed most. We pride ourselves on YOU being the brand and hope that our quality clothing is a simple reminder of your individualist powers.